Online advertising remains one of the most efficient methods to build a brand, advertise a product image, grow markets leads and improve the sales. Custom banners are nowadays perhaps the most important component of every business. This is why the design of the presented banner is of crucial importance for attracting new audience and customers for the proposed products and services.
The banner design is important not only to target the relevant audience, but also to generate business sales. Web banners represent a cost effective way to create awareness about the website and its containing products. This is a cheap, but still a very effective solution in modern publicity. Custom banners online can be used as well, to effectively enhance the brand recognition.
By incorporating features that convey brand identity like the brand name, brand colors, or symbols and images associated with the brand, the popularity and visual awareness of the company is becoming more effective.
101Banners.com offers modern and unique solutions for banner designs that will support companies in promoting their brands, as well as in selling their products and services.
Modern Design Tendencies in Web Banners
101Banners.com established as a team of professional designers, with years of experience and an eye for modern advertising tendencies. In order to make the design of the banners more efficient and appealing there are certain characteristics and features important in advertising any products or service.
These elements are: use of relevant media, a strong and convincing message, the adequate and efficient use of colors, the choice of the most effective font and symbols, the interactivity elements and the use of animation.
Another important element is the use of words that will encourage the customer to click on banner and visit the website. Words like “Click here” and “Submit” graphic images, as well as color of the web banner possess the ability to significantly increase the advertising efficiency.
These elements offer a target audience an incentive and open the door for an increase in clicks on the banner ad. In this sense it is important to know that many times incorrectly used colors can compromise the web banner message and potentially confuse the customers.
The manner in which color is placed on a banner ad depends largely on culture, physiology of the eye, readability, profession and personal preference of the customer. The knowledge of psychological factors in the use of colors and words comes with years of experience in advertising and 101Banners.com team is well versed in choosing the optimal structure and imagery of any banner it designs.
Animation should be also aesthetically pleasing and attract positive attention from customers. It must not conflict or interfere with the design of the displayed web page or on the words containing on the web banner.
Defining the Optimal Market for Banner Ads
One of the distinctive benefits of online marketing is the ability to directly monitor the performance of your promoting method and strategies. For instance, with banner ads, it can be evaluated by the percentage of users that entered a certain web site and clicked on the banner ad to be redirected to the advertiser’s web site. By analyzing target audience the authors and designers of web banners establish the most important tendencies, as well as the most popular and attractive elements of a visual publicity.
Banner design involves a variety of components and pieces that being brought together create an attractively pleasing and inviting branding, sales and marketing tool for any type of business. The most important goal is to create a banner ad campaign that is well planned, effectively promoted and aesthetically pleasing enough to attract an audience that will make use of offered services and purchase the offered products.